Automated campaign data from social media, advertising, website & co. in one place.
By comprehensively analysing and evaluating data from your digital channels such as DV360, LinkedIn, Facebook, Instagram, Google Ads and Google Analytics, you gain valuable insights into how your target groups interact with your digital touchpoints. This enables you to identify and better understand successful channels, activities, content and assets in terms of their visibility and performance.
By analysing your campaign and digital marketing data across the board, you gain valuable insights to comprehensively evaluate the effectiveness of your marketing and communication activities. For example, you can determine which adverts have the highest visibility, the lowest cost-per-click (CPC) or achieve the best conversions. In addition, you can identify the content that generates the greatest user engagement. You can also analyse the performance of your Facebook or Instagram activities compared to LinkedIn or Twitter. This enables you to recognise which measures, ads or content contribute best to your campaign and marketing goals.
The consolidated view of your campaign and digital marketing data allows you to assess the effectiveness of your marketing and communication activities holistically and on a daily basis. This allows you to optimise your marketing budget across all channels and at the same time avoid the tedious manual evaluation of your online measures.
By continuously optimising your resource allocation, you can play out content, offers and campaigns along your customer journey in a more targeted and cost-efficient way, thereby sustainably increasing your return on marketing investment (ROI).
Zweipunkt Cross-Channel Campaign Reporting combines the extensive extraction and harmonisation functionalities of Adverity 's integrated data platform with our expertise and experience in the measurement, visualisation and evaluation of digital marketing campaigns and communication channels.
Your most important marketing KPIs at a glance, customised to your target group. With a comprehensive campaign dashboard, you can analyse and evaluate your campaign data at any time and on a daily basis.
Benefit from our tried-and-tested standards and best practices for creating marketing and campaign dashboards with Tableau or Looker Studio.
If required, we can take care of the complete data path (ETL) of your campaign data, from the interface connection (API) of the individual platforms as the basis for the visualisation and analysis of your campaign performance. This means you always have up-to-date data at your fingertips.
In order to make campaign data comparable, it often first has to be harmonised and, depending on the use case, enriched.
With the help of our technological and conceptual solutions, data from different channels can be automatically harmonised and enriched.
We assess your existing measurement concepts and support you in formulating and implementing a sustainable tracking strategy with the appropriate metrics and KPIs along your customer journey.
We know what you need to look out for when assessing your campaign performance, which key figures can be aggregated and compared across platforms and how you can ensure that the performance of your channels is measurable and visible.
The basis for sustainable campaign reporting is a consistent naming convention that is aligned with your strategy across all digital touchpoints (platforms).
We know from experience that the consolidated and cross-channel analysis and assessment of campaigns is not trivial and can be overwhelming.
We are happy to support you and your stakeholders in handling and managing your data. Thanks to our training and interactive work sessions, you also invest in the sustainable development of your team's and company's skills.
