The use of a CDP enables a complete view of the customer thanks to online and offline data
Digital touchpoints are not enough to understand customers and their needs holistically. This requires online and offline data - collected and processed with a customer data platform. Informed and targeted action steps can be derived from this.
How can I understand the behaviour of my customers across platforms? How can the collected customer data be processed to create added value for my company?
By specifically linking data from digital touchpoints and the traditional offline business, the traditional ROBO customer(research online, buy offline) can be captured and connected holistically. This results in actions that can lead to improved products and a greater ROI for your company.
By using a CDP, we link offline and online interactions with personal customer data, giving us a true 360° view of our customers and their needs. We use the additional data in real time for various use cases, for example for marketing automation or for retargeting and upselling via platforms such as DV360. The database created can also be analysed for patterns for new models and products.
We work with the Tealium UDH in the area of the Customer Data Platform. As a Tealium partner, we have the technical and professional expertise to support you in the data protection-compliant implementation of a CDP.
