These customers already rely on our Tealium CDH expertise...
zweipunkt maintains a close and long-standing partnership with Tealium. As a certified agency for the service of Tealium products and for the sale of Tealium licences in the DACH region (reseller), zweipunkt is the ideal contact for your Tealium projects. All our consultants are Tealium certified. You benefit not only from our contacts to Tealium, but also from our many years of experience in numerous projects that we have successfully implemented in the past.
Every new touchpoint in the customer journey creates a new data silo - investing in a solid data foundation can break down these data silos. With Tealium, you are able to collect and standardise customer interactions from various sources and create comprehensive customer profiles. In addition to data on online activities, these profiles also include customer data from traditional ("offline") business - all in compliance with data protection regulations and in real time. Thanks to the Tealium Customer Data Platform, you can create cross-company audiences to create consistent, relevant and trustworthy customer experiences.
With the Tealium CDP you have the data in your hands: Build your own 1st party data strategy instead of handing over your valuable asset to large companies such as Salesforce, Adobe or Facebook.
Strategic consulting
A CDP is a powerful tool, so its introduction must be carefully planned. We have extensive project experience and tried-and-tested procedures for introducing a CDP. This allows you to benefit from both the implementation and realisation of your use cases and save valuable time and financial resources.
Data exchange
In order to utilise the true strength of a CDP, various data sources and recipients must be connected - CRM (such as Salesforce, SAP or BSI-CRM), marketing platforms (such as Facebook, Meta or DV360) or other (including proprietary) systems. This is the only way to enrich and activate audiences and segments in real time. Together with your IT or your external IT partner, we take care of connecting these systems.
Server Side Tracking
In conjunction with Tealium iQ or other tag management systems, data protection-compliant server-side tracking can be realised without major adjustments thanks to the various connectors. No separate integrations or data exchange with third-party systems are required.
Reporting
Thanks to Tealium's finely adjustable event and visitor data, customised reports can be created for all target groups - in Tableau, Looker Studio or your preferred tool.
Configuration of MarTech Tools
We configure your MarTech tools - on the server or client side. In doing so, we ensure that your data is transmitted to the various providers in a legally compliant and error-free manner.
