GTM: For simple and reliable tag management thanks to the in-built solutions.
As part of the Google Marketing Platform, the GTM can be set up easily via a Google account and offers a seamless connection of your website to tools from the Google product family such as Google Analytics, Google Ads or Google Campaign Manager. In addition, the GTM can of course also be used to implement other tracking codes, for example from social media platforms or advertising networks. As a Google Marketing Platform Partner with product certifications for Google Analytics, Tag Manager and Looker Studio, we are very familiar with the interaction between these tools.
Perhaps the biggest and most obvious advantage of using GTM is the significant time and effort savings for your company - both in terms of resources and financially. As the GTM can cover many of your IT tasks, manual source code adjustments - apart from the implementation of the GTM itself - become superfluous.
In larger companies, adjustments and implementations on the website may also be tied to internal release cycles. If it is necessary to wait for a release, marketing measures can be delayed. The GTM enables ad-hoc implementations, which means independence from internal release cycles. This means that adjustments can be made with a short response time. This is not only relevant for marketing: In addition to the prompt inclusion of ad campaigns, new requirements, such as data protection, can be responded to quickly and without major effort.
Google Tag Manager is provided free of charge by Google and still offers the functionality of a fully-fledged tag management system.
The use of Google Tag Manager is particularly useful if other Google products (Google Analytics, Ads, Floodlight, Optimise, etc.) are in use. The tools in the Google product range are already integrated into the Google Tag Manager and can be easily connected.
Compared to the "standard solution", i.e. the manual implementation of the tags in the source code of the website, the use of the Google Tag Manager offers a great deal of versatility and flexibility.
With Google Tag Manager 360 (GTM360), Google offers a paid premium version in addition to the free product, which can be obtained from selected distributors. While the free basic application covers all the necessary functions of a TMS, GTM360 also offers the option of isolating certain areas of the website and granting restricted access rights. This governance feature is particularly interesting for larger companies with large websites on which different departments and agencies work simultaneously or independently of each other.
Tool selection
We advise you on choosing the right tag management system. Depending on the application, we weigh up the options between the free Google Tag Manager and the Tealium iQ licence.
Operational responsibility
For existing Google Tag Management customers, we are responsible for ensuring that all websites and apps are measured stringently.
Quality assurance & audit
Through a quality audit of your entire database, from the Tag Manager to the analytics tool, we ensure that your data is on a solid footing. Thanks to our automated testing approach, we guarantee sustainable quality assurance.
Configuration of MarTech Tools
We configure your MarTech tools on the server and client side. In this way, we ensure that your data is transmitted to the relevant providers (Facebook, Twitter, LinkedIn, Salesforce, GMP, DV360, Hubspot, Adobe, etc.) in a legally compliant and error-free manner.
Consent Management
We configure Google Tag Manager so that MarTech tools are only used if consent has been given, regardless of which consent management solution is in use.
