Your Contentsquare agency for quantitative and qualitative user experience analytics

With Contentsquare, you can take your digital experience analytics to a new level. How does it work? Contentsquare has various analysis modules (Journey Analysis, Page Comparator, Zoning Analysis, Session Replays, Error and Speed Analysis). These tools make user behaviour on your site visible in a simple, comprehensive and detailed way. The smooth interaction of these modules makes Contentsquare a powerful analysis tool and helps you to optimise the digital experience of your users in a targeted manner.

zweipunkt offers you comprehensive advice on choosing the right Contentsquare licence for your needs. As a Contentsquare partner in Switzerland, we know exactly which licence is best suited to your requirements.

We implement the Contentsquare tag with your tag management system and, if required, specify and set up custom variables. You can rely on our expertise for a smooth integration.

Contentsquare collects and analyses data in real time, visualises user interactions and identifies optimisation potential. With our Contentsquare analyses and support, we will work together to improve the user experience of your website and thus sustainably increase customer satisfaction, which in turn will be directly reflected in your business figures.

We establish processes for data-driven optimisation - also in conjunction with other tools such as Google Analytics.

As a Contentsquare partner in Switzerland, we offer Contentsquare consulting as well as on-the-job training with your teams to ensure the optimal use of Contentsquare. Our training courses offer a wide range of options that can be customised to suit individual needs and existing expertise - for both individuals and teams.

With our Contentsquare consulting and training, you and your team will be ideally equipped for the challenges of the digital world.

Have you ever asked yourself whether the user journeys you have in mind are actually taking place? Which are the most common conversion paths? Or where the pain points are on your site? With the Journey Analysis module, customer journeys can be tracked precisely and not only that: the visitor flows detected can be extracted and analysed in detail as a segment or goal with the other modules.

Which pages contribute to achieving your goals and which do not? The Contentsquare Page Comparator offers a detailed analysis and comparison of the performance of your individual pages. When combined with segments (e.g. "Users who clicked on element XY" or "Users who reached sub-target XY"), the Page Comparator unfolds its full potential. This function provides valuable insights that help you to evaluate the effectiveness of your pages and make targeted optimisations.

Contentsquare allows you to select and analyse individual elements or entire HTML zones on your site. This analysis not only includes clicks and click rates, but also offers a wide range of UX and e-commerce metrics, such as conversion rate per click, click recurrence, attractiveness rate (% clicks / zone in field of view) and time before first click. In addition, selected zones can be saved as a segment or goal in order to explore them further in the overall context of the user journeys.

While journey analysis, page comparison and zoning help to identify problem areas, session replays enable an in-depth, qualitative analysis of the sessions of individual users. You can analyse these replays segmented by specific pages or user characteristics. This feature is particularly useful for websites as it monitors user behaviour in detail and provides valuable insights to optimise website performance. In addition, all information is recorded anonymously so that all data protection and compliance requirements are met.

Would you like to get a comprehensive picture of your customer journey and improve both your conversion rate and your website? Then we look forward to hearing from you. Get in touch with us!