Flawless data quality as the basis for data-supported decisions.
Digital analytics checks and audits guarantee you the highest data quality. Properly set up tag management systems, data layers and analytics accounts are the prerequisite for correctly measuring critical data points and performance indicators. Even small errors in the configuration of an analytics tool such as Google Analytics can impair data quality and distort the findings derived from the data. Likewise, professionally implemented analytics environments can prevent violations of applicable data protection regulations. In the Analytics Health Check, we examine your analytics implementations and configurations in order to uncover and eliminate potential weaknesses.
Are you unsure whether your data is being measured correctly or do you suspect that your data quality is being compromised? Do you want to ensure that your data complies with current data protection regulations (GDPR)?
As part of our digital analytics audit, we check your analytics implementations and configurations. Our aim is to identify and correct potential weaknesses in the data layer audit and tag management audit to ensure flawless data quality as a basis for well-founded decisions.
The certainty of a good database facilitates decision-making and is often an important factor for corporate policy acceptance. Flawless data quality is a prerequisite for data-based decisions. If you have doubts about the quality of your data, a data and tool audit makes sense.
In our digital analytics audit, we analyse your analytics data using various parameters and check the implementation and configuration of your analytics environment (Google Analytics, Google Tag Manager, Tealium iQ). We look specifically for errors and optimisation needs in the basic configuration, campaign, event or e-commerce tracking. With our analytics audit, we ensure that your analytics tools are set up according to best practice as well as in line with your strategic and operational goals.
We analyse larger, complex analytics environments with processes and automated scripts specifically designed for this purpose. This results in a standardised inventory of your tracking setup, on the basis of which we identify inconsistencies, incorrect configurations, redundancies, dependencies and incomplete tracking quickly and in a resource-saving manner. Our digital analytics audit covers not only the technical components, but also user-friendliness and legal aspects such as GDPR compliance and data security.
Of course, we also support you in implementing the proposed adjustments - straightforwardly and efficiently.
