Fast, simple and secure provision of standardised, precise and analysable data
When measuring and evaluating the effectiveness of online marketing activities (e.g. ROI of advertising campaigns or social media marketing and display advertising in general), you quickly have to deal with data of all kinds and from a wide variety of sources, even with simpler setups.
As a digital analytics agency, we are very familiar with the challenges that such cross-platform and cross-tool harmonisation entails. Thanks in particular to our experience in campaign tracking and the creation of various marketing reports, we can help you to measure, monitor and optimise your online marketing activities. And with Adverity, we have exactly the right tool at our disposal.
Adverity can be used to bring together customer, sales and campaign data from various platforms and tools. Adverity offers connectors for over 200 different data sources and APIs (e.g. Facebook, LinkedIn, Twitter, Google Ads, DV360, Google Analytics, Adobe Analytics and many more) and brings the data together using automated data streams.
Once connected, the data can be cleansed, transformed, harmonised and enriched so that it can ultimately be further processed based on a single source of truth.
For example, visualised as dashboards or in reports to determine ROI development or as an overview of individual KPIs.
Configuration
Tailor-made advertising setup, including connection to the desired marketing tools and platforms (e.g. Google Ads, Facebook Insights, YouTube, etc.) and harmonisation of data through data cleansing and mapping
Storage
Transfer to a BigQuery database as a single source of truth for use in reporting and analyses
Visualisation
Processing and visual preparation of this data for reporting and analyses (e.g. with Tableau or Looker Studio)
Valuation
Assessment and optimisation of existing adverity setups
