January 25, 2024

Campaign measurement: evaluation of digital marketing campaigns

We shed light on the potential of measuring multi-channel campaigns. Find out how an effective measurement framework is structured and what you need to consider in your data management.

August 16, 2023

Our innovative approach to the skills shortage

The ongoing shortage of skilled labour poses major challenges for companies throughout Switzerland. Instead of passively waiting for applications, we decided to take action and develop an internal training programme, the zweipunkt traineeship. We want to inspire you to break new ground and encourage you to trust your own innovative ideas to counteract the shortage of skilled labour.

August 02, 2023

Navigating the CDP jungle: tips for choosing your customer data platform

Discover the difference of a standalone CDP compared to other CDPs such as Adobe, Bloomreach, Segments and other tools. Find out in our blog post how a CDP can be useful to you and what factors to consider when choosing the right CDP.

May 09, 2023

Error message in Looker Studio? We have the solution!

Have you ever received a "quota error message" instead of your expected data on your Google Datastudio dashboard (now Looker Studio)? Instead, use BigQuery as a data store to focus on the essentials and use your Looker Studio dashboards without limitations.