Blog

January 22, 2025

Facebook Conversion API - Optimise the Facebook Ads setup with server side tracking

Data protection regulations and technical restrictions are making precise tracking in online marketing increasingly challenging. The Facebook Conversion API (CAPI) offers a solution here: server-side tracking minimises data loss, improves the quality of analyses and increases the performance of campaigns - effectively and in compliance with data protection regulations.

August 02, 2023

Navigating the CDP jungle: tips for choosing your customer data platform

Discover the difference of a standalone CDP compared to other CDPs such as Adobe, Bloomreach, Segments and other tools. Find out in our blog post how a CDP can be useful to you and what factors to consider when choosing the right CDP.

May 09, 2023

Error message in Looker Studio? We have the solution!

Have you ever received a "quota error message" instead of your expected data on your Google Datastudio dashboard (now Looker Studio)? Instead, use BigQuery as a data store to focus on the essentials and use your Looker Studio dashboards without limitations.

December 09, 2022

Server-side tracking as a real alternative? The advantages and disadvantages of server-side tracking

Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.

September 14, 2022

Data Clean Room - Clean for your data?

Efforts to rein in excessive online marketing are forcing Internet service providers to rethink their strategies. One possible solution? The exchange of data via data clean rooms.

January 31, 2022

Machine learning in digital analysis

What is machine learning and how can it be used in digital analysis? Marco Roccioletti gets to the bottom of these questions and debunks some of the myths surrounding machine learning.

August 02, 2021

Data Layer: Why the effort is worth it

A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.

June 17, 2021

Data protection and digital analysis

New data protection laws strengthen the protection of privacy and restrict the processing of personal data. However, there are also solutions that make data protection and data processing compatible.

May 10, 2021

Automated quality assurance for complex analytics environments

Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.