Blog

April 11, 2024

Strengthening customer loyalty with RFM analysis: practical tips for companies

The challenge of retaining customers in the long term is crucial to a company's success. In today's highly competitive economic landscape, companies must continuously work on their relationships with their customers in order to retain them in the long term. This is where the RFM analysis comes in, which we explain in the following section.

January 25, 2024

Campaign measurement: evaluation of digital marketing campaigns

We shed light on the potential of measuring multi-channel campaigns. Find out how an effective measurement framework is structured and what you need to consider in your data management.

January 12, 2024

Google Consent Mode v2

Google has updated the Consent Mode. This change affects website operators who direct their services to users in the European Economic Area. You can find more details on our blog.

August 16, 2023

Our innovative approach to the skills shortage

The ongoing shortage of skilled labour poses major challenges for companies throughout Switzerland. Instead of passively waiting for applications, we decided to take action and develop an internal training programme, the zweipunkt traineeship. We want to inspire you to break new ground and encourage you to trust your own innovative ideas to counteract the shortage of skilled labour.

January 12, 2022

How to control Analytics traffic with the help of fallbacks in Google Tag Manager

The GTM provides useful functions that can be used to solve complex tasks. For example, the measured traffic can be assigned to different Google Analytics (GA) properties thanks to fallback mechanisms.

May 03, 2021

Create Google Search Console account

The Google Search Console is a free and versatile analysis tool for search engine optimisation. Here you can find out how to get access to the Google Search Console for your website.

April 28, 2021

Set up a business email address for Google

To access shared content in Google Workspace, you need a Gmail address or an email address linked to a Google account. We show you how to link your business address to a Google account.

April 01, 2021

What are UTM parameters and what are they used for?

UTM parameters are used to analyse the success of online campaigns and help to assign visitors to the right channels in Google Analytics. We show you what you need to bear in mind.