Blog

December 09, 2022

Server-side tracking as a real alternative? The advantages and disadvantages of server-side tracking

Ad blockers, cookie settings and specialised software make it more difficult for browsers to track user data. Server-side tracking can be used as an alternative in order to still obtain data.

May 09, 2022

Tealium vs. Google Tag Manager (GTM): Which tag management system is right for me?

Tag management systems are helpful tools for simplifying the integration of marketing tags on websites. Tealium and Google Tag Manager are among the most popular tag management systems.

February 17, 2022

Online and offline: The best of two data worlds

Many customers gather information online before making a purchase, concluding a contract or selecting a service provider. You can only get a complete picture of the customer journey if you link online and offline data.

August 02, 2021

Data Layer: Why the effort is worth it

A data layer brings great advantages despite the initial additional effort, especially with regard to customised tracking. Here you can find out why the benefits of a data layer far outweigh the small additional outlay.

May 10, 2021

Automated quality assurance for complex analytics environments

Good data quality is essential in order to be able to derive decisions from the analyses. We will introduce you to some tools that can be used to automate quality assurance as far as possible.